Showing posts with label anthropologie. Show all posts
Showing posts with label anthropologie. Show all posts
Thursday, January 24, 2013
Anthropologie Winter Window Display
I'm going to let this Anthropologie window display be an image post without many words. This is the Rockefeller Center location, I'll post the Boston windows separately. There are a lot of interesting details to see.
Wednesday, October 17, 2012
Anthropologie Merchandising Techniques
Although I haven't actually purchased anything from Anthropologie in years, I like to check out their window displays and also go in to wander around and look at their merchandising displays. They do a very good job with their merchandising and here are a couple techniques from their Boston store {I think}.
The first technique is that they make the store feel like a residential space. With applied letters and an exterior light over the door, this back room is made to look like an apartment entry.
A note among the glassware below. Makes it feel like you are seeing something left for a messy roommate.
The other technique is the quirky displays scattered about. These are not necessarily for sale but they give people surprises as they peek in a corner or look through an opening. The plush cactus leaves inside old fans, in the photo below, achieve this goal.
These are only a few examples, but have you noticed any other techniques used?
The first technique is that they make the store feel like a residential space. With applied letters and an exterior light over the door, this back room is made to look like an apartment entry.
A note among the glassware below. Makes it feel like you are seeing something left for a messy roommate.
 |
| "Please keep the kitchen neat!" |
The other technique is the quirky displays scattered about. These are not necessarily for sale but they give people surprises as they peek in a corner or look through an opening. The plush cactus leaves inside old fans, in the photo below, achieve this goal.
These are only a few examples, but have you noticed any other techniques used?
Thursday, July 12, 2012
Anthropologie Window Display - Under the Sea Extended Rockefeller Center Edition
I posted a different, Boston, version of these windows a couple of months ago. In May, I visited the Rockefeller Center Anthropologie windows and they were a quite different take on the same theme. According to the sign I found, the windows are trying to bring attention to the disappearance of the ocean's reefs.
As I mentioned before, this year stores seem to be using multiple windows for one scene. This display was no exception {I photoshopped all the people out since they didn't agree to be in the photo but wouldn't move out of the way}. The ship windows are best viewed from far away before seeing the details.
The windows have cardboard rocks and seaweed {or are they coral?}. The seaweed/coral is dipped in paint and the barnacles seem to be made in the same fashion as the Boston display - paper wrapped cardboard.
The cute little sea urchins are painted barbeque skewers {or something similar} stuck in styrofoam and painted. Probably made in the same fashion as their winter displays were. There is also a bottle cap turtle {and whale tail perhaps?} swimming by.
The other side of the window contains the same elements but also a school of swimming wood shim fish.
I didn't get a photo of these windows together like I did with the ship but this was also a window that used two sections to tell it's story.
More fish.
These giant sandpaper clam shells are great and nearby you can see bubbles made out of light bulbs.
I think these windows are quite nice but I think what would make them even better would be to make these window displays out of found objects. These items don't look used at all and they change out quite a bit. If Anthropologie was very serious about saving reefs, I think keeping things out of landfills {and that giant plastic reef in the Pacific} would be a big help.
Just a thought.
 |
| {this one is from a Boston area shop} |
As I mentioned before, this year stores seem to be using multiple windows for one scene. This display was no exception {I photoshopped all the people out since they didn't agree to be in the photo but wouldn't move out of the way}. The ship windows are best viewed from far away before seeing the details.
The windows have cardboard rocks and seaweed {or are they coral?}. The seaweed/coral is dipped in paint and the barnacles seem to be made in the same fashion as the Boston display - paper wrapped cardboard.
The cute little sea urchins are painted barbeque skewers {or something similar} stuck in styrofoam and painted. Probably made in the same fashion as their winter displays were. There is also a bottle cap turtle {and whale tail perhaps?} swimming by.
The other side of the window contains the same elements but also a school of swimming wood shim fish.
I didn't get a photo of these windows together like I did with the ship but this was also a window that used two sections to tell it's story.
More fish.
These giant sandpaper clam shells are great and nearby you can see bubbles made out of light bulbs.
I think these windows are quite nice but I think what would make them even better would be to make these window displays out of found objects. These items don't look used at all and they change out quite a bit. If Anthropologie was very serious about saving reefs, I think keeping things out of landfills {and that giant plastic reef in the Pacific} would be a big help.
Just a thought.
Thursday, May 24, 2012
Anthropologie Window Display - Under the Sea
Last week I posted a single image of an Anthropologie window display. This week I'm back with the whole series of windows. This time the windows are all about the ocean.
Some barnacles and seaweed.
These seem to be made of tissue paper and coffee filters. This is also a great treatment for fabric - dip dyed.
A school of fish in a huge swirl.
They seem to be made of that strange styrofoam sheet that comes around electronic equipment, but I couldn't tell for certain since I'm sure they would have disapproved if I walked into the display to take a look.
And the last windows are also filled with seaweed and barnacles of a different sort.
Plastic seaweed.
This is a different view of the part I showed last week. Coffee filters and paper wrapped cardboard, all with a bit of paint.
Through it all there was a view of the Prudential building {one of the three tall buildings in Boston - here's a view of the second}. I did manage to keep it out of most of the photos this time.
Some barnacles and seaweed.
These seem to be made of tissue paper and coffee filters. This is also a great treatment for fabric - dip dyed.
A school of fish in a huge swirl.
They seem to be made of that strange styrofoam sheet that comes around electronic equipment, but I couldn't tell for certain since I'm sure they would have disapproved if I walked into the display to take a look.
And the last windows are also filled with seaweed and barnacles of a different sort.
Plastic seaweed.
This is a different view of the part I showed last week. Coffee filters and paper wrapped cardboard, all with a bit of paint.
Through it all there was a view of the Prudential building {one of the three tall buildings in Boston - here's a view of the second}. I did manage to keep it out of most of the photos this time.
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